The Group’s purpose is to impact all our customers and stakeholders in a tangible and positive manner. In a world still reeling from the aftershocks of the unprecedented COVID-19 pandemic, this purpose is more critical than ever.

Whatever the new normal may look like, mobility and supply chain solutions will be key to the global economic recovery and the easing of immense human suffering. With our trademark determination and dedication, Super Group is more than ready to play its part.


To be a leading mobility, fleet lease, logistics and transport group in the regions in which we operate.

For the Group this means many things:

  • being both the client partner and investment of choice;
  • consistently delivering shareholder value;
  • setting and achieving ambitious financial goals;
  • remaining a technological innovator that provides exceptional solutions to ever-changing business challenges;
  • striving to be the market benchmark in terms of efficiency and customer service;
  • being an employer of choice;
  • continue building a sustainable business that empowers our people and communities; and
  • balancing the needs of people, planet and profit.

Super Group aspires to earn the label of “leading” not as a mark of pride or arrogance but as a constant reminder to push ourselves to reach beyond the status quo and to work relentlessly to accomplish the extraordinary. Simply put, to enable the clients, shareholders and communities we serve to succeed and prosper well into the future.