Community Social Investment (CSI)

The Group actively encourages the divisions and their employees to get involved in CSI activities. The Group continued to support Rise Against Hunger: Africa as a core project in South Africa. In addition, the Group in co-operation with the Dealerships SA Division, commenced a project with Rays of Hope. The different operating units continued with other activities in the communities in which they operate. This enables the employees to get involved in activities that are relevant to them and the communities in which they operate.

The Group’s divisions were involved in a wide range of projects supporting education and nutrition and contributed to and supported various charities. The South African operations spent 1.64% (2017: 1.30%) of profit after taxation of the South African operations on Social Economic Development (SD) in the financial year ended 30 June 2018.

The charities and initiatives the South African operations were involved in and contributed to include:


The main CSI initiative at Group level is the continued support for Rise Against Hunger: Africa.

Super Group has been providing logistical support on an ongoing basis for over five years to international NGO, Rise Against Hunger: Africa in South Africa.

“This logistical support has enabled us to continue our momentum of growth and from just 9 000 beneficiaries in 2015 we are now servicing close to 66 000 beneficiaries as at February 2018! A truly remarkable achievement”, says CEO, Saira Khan. “Without this vital support to distribute meals to children living in vulnerable and poverty stricken conditions, we would not have been able to achieve the success we currently experience in a sustainable manner. Our heartfelt thanks for investing in the future of children”, she concludes.

The Super Group vehicles for the financial year July 2017 to June 2018 have distributed over four million meals countrywide to support children and university students nationally. Further, the two offices in the Eastern Cape and KwaZulu-Natal that were funded by Super Group on a once–off grant are now providing service to vulnerable children in these regions.


Despite its own challenges, Super Group was again able to provide us with additional Super Link vehicles to achieve our targets for this important date in the calendar. We packaged 784 000 meals on Mandela Day at the Sandton Convention Centre. Without this support, we would have been hard pressed to undertake these deliveries.

We owe our growth and success to companies like Super Group who continue to see the “Bigger picture” of investing in vulnerable children and ensuring a quality education by providing them with a nutritious meal. Our heartfelt thanks go to Super Group for this unconditional support.

Saira Khan
Chief Executive

Together we can end hunger!

Supply Chain Africa

Some of the activities that the various divisions of Supply Chain participated in included:

  • Sponsorship of the Sani2C Cycle Tour. The tour supports a number of worthy beneficiaries including schools, education bursaries, conservation and environmental groups.
  • Sponsorship of the Tour de Tuli. The tour supports the Children of the Wilderness.
  • SG Consumer sponsored food for families through the Laerskool van Riebeeck and made a donation to the Edenvale SPCA.
  • SG Freight made donations to I-Care, the Teddy Bear Foundation, People in Trouble Time Boxes, NSRI, SG Mobility’s Blanket Drive, 26 Vieve Acrobatic Dance and Maricha Havemann Memorial Trust.
  • SG Agility made donations to Hope Baby House, an underprivileged school, Rotary, Santa Shoebox, Careways and ER24. SG Agility provided major logistical support to the Tour de Tuli, for the benefit of the Children of the Wilderness.
  • SG Mobility organised and supported a blanket drive for disadvantaged communities. Made a number of donations to various deserving charities and organisations and provided bursaries for members of staff.
  • Digistics made donations to the Ronald McDonald House Charity projects, the KFC Add Hope and other KFC charity projects, the Pizza Hut charity projects, the King Pie Charity projects, the 1000 Hills Community Home project in KZN and the Compass Children’s Home in Edenvale.
  • Phola Coaches provided free busses for events related to local community activities including football teams, schools and other institutions.
  • SG Coal contributed to the Vaalbank Evergreen Primary School Renovation and Crèche Building Initiative and to the rehabilitation of parks and other facilities in local disadvantaged communities in which it operates.
  • Legend Logistics donates money to disadvantaged communities in which it operates to fix roads, to pave areas at schools, to provide backpacks, clothing and shoes to learners and to funeral costs for members of the communities.
  • Vsc supported a house in an SOS Children’s village, made a donation to SG Mobility’s Blanket Drive and Spar for the drivers’ competition.

Supply Chain Europe

  • inTime made a donation to a charitable society that supports the children of Chernobyl.

Fleet Africa

Some of the activities the staff of Fleet Africa participated in include:

  • Provision of transport for Splash Projects.
  • Donated a vehicle to Johannesburg Child Welfare.

SG Fleet

SG Fleet’s activities included:

  • Sponsorship of 15 children via the World Vision Programme. Besides financial assistance the children receive regular communication from staff including letters, cards and Christmas and birthday gifts.
  • Sponsorship of numerous Australian charities including the St George Foundation, Wespac Lifesavers, Arnott’s Foundation, Can4Cancer, Woodlands and Wetlands Trust and various other charities in Australia.
  • Sponsorship of a number of charities in New Zealand.
  • Support of the Auckland Rescue Helicopter Trust.
  • Sponsorship of a number of charities in the UK.

Dealerships SA

  • Sponsored a vehicle for Rays of Hope.
  • A donation to the Sani2C Cycle Race for the charities supported by this race.
  • Support for uBambisiwano, a Saturday School Programme for learners from disadvantaged schools.
  • Donation to the Laureus Sports Foundation - Sports initiatives for disadvantaged communities in SA.
  • A donation to the Mazda Foundation which supports schools in rural KwaZulu-Natal.

Dealerships UK

  • Official Supplier to the Lord’s Taverners Charity. The Lord’s Taverners is the official charity for recreational cricket and the UK’s leading youth cricket and disability sports charity. Its charitable objective is to ‘give young people a sporting chance’.
  • Sponsored the Test Track 10K Charity Run for the benefit of St. Luke’s Hospice.
  • Exhibited at Frankie’s Classic Car Fest for the benefit of St. Francis Hospice.
  • Sponsorship of a “hole-in-one” prize at the Burstead Golf Day for the benefit of Lennox Children’s Cancer Fund.
  • Donated GBP1 000 to the Billericay Lions for the benefit of a number of charities.
  • Platinum Club sponsor for the Essex Cricket Graham Gooch Cricket Centre Refurbishment for the benefit of Youth Cricket, Disability Cricket and the Essex Cricket Foundation.

SG IT and SG Procurement

  • Made donations to the Rotary Club of Rosebank, The Miracle Trust Drive, SG Mobility’s Blanket Drive and DL Link.